"The Propaganda Front
How to create postcards and influence people."

Saturday September 8th, 1:00pm

Talks are free but require a ticket to the fair and pre-registration HERE

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Using their favorite postcards from their recent co-authored publication The Propaganda Front: Postcards from the Era of World Wars (MFA Publications, 2017), Anna Jozefacka, Lynda Klich, and Juliana Kreinik will discuss what makes the perfect propaganda postcard. Looking at examples from the late nineteenth century through WWII, the authors will demonstrate the ways in which gripping images come together with pithy texts (ranging from humorous to biting to didactic) to produce persuasive messages that fueled both the postcard craze and the propaganda machines of early-twentieth-century states.  Many of the visual and rhetorical strategies employed by historical propagandists will seem familiar in this era of Twitter, Facebook, and "fake news." A book-signing will follow the presentation.


Anna Jozefacka is Adjunct Professor at Hunter College CUNY and Associate Curator, Leonard A. Lauder Collection. Her research spans several broad areas: urban history, visual culture, interiors studies, and provenance. In addition to co-authoring The Propaganda Front, she published “Protean Prompt: The Matchbook as Commercial, Private, and Cultural Reminder” in Journal of Decorative and Propaganda Arts (2015).

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Lynda Klich is Assistant Professor, Hunter College CUNY and Curator, Leonard A. Lauder Postcard Collection. In addition to The Propaganda Front, she co-authored The Postcard Age: Selections from the Leonard A. Lauder Collection (MFA Publications, 2012). Her book on Mexican modernism, The Noisemakers: Estridentismo, Vanguardism, and Social Change in Post-Revolutionary Mexico (University of California Press) will be released in June 2018.

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Juliana Kreinik received her PhD from the Institute of Fine Arts, NYU, where she specialized on intersections between photography and painting in Weimar Germany. In addition to The Propaganda Front, she was a contributing author to the Hans Hoffmann catalogue raisonné and A Generous Medium: Photography at Wellesley, 1972-2012 and wrote catalogue essays for the Cristin Tierney gallery as its director of research. She now works as an assistant film editor.